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LuxuryIQ Connect — Privacy Policy

This policy covers the LuxuryIQ Connect trial at this application only. The corporate website digitalluxurygroup.com has a separate policy that does not describe this trial. Do not substitute one for the other.

1. Who we are

Digital Luxury Group, DLG SA ("DLG", "we") is a Swiss company. We are the controller of personal data processed through LuxuryIQ Connect. LuxuryIQ is a DLG product.

DLG has not designated an EU or UK representative for this trial, relying on the exemption for occasional, low-risk processing (GDPR and UK GDPR Art. 27(2)). This position will be revisited if LuxuryIQ Connect becomes a paid product offered in the EU or UK.

2. What this product does

LuxuryIQ Connect is a professional trial of luxury market intelligence. After you verify a work email, you may ask a limited number of questions (currently 10) and receive answers drawn from DLG's watches and jewellery data domains. It is intended for adults acting in a professional capacity.

3. What we collect

Account and lead data (you provide)

When you verify your work email, this account and lead data is copied to our CRM (HubSpot, section 6), together with how far you have got in the trial. Clicking "Talk to our team" adds that request to the same record; it is not what puts you there.

Authentication and session

Conversation and session data

Before the chat opens, the product shows a Data Collection Disclosure describing what we collect once the trial starts:

We use this data internally to operate and improve LuxuryIQ. It is processed by the service providers listed in section 6 acting on our instructions. We never share your conversation logs with our luxury-brand clients or use them in client deliverables. The in-product disclosure and this policy describe the same practices; if you believe they differ, contact us and the stricter reading applies.

Operating the trial requires these logs, so they are not optional. Keeping them afterwards to improve the product rests on our legitimate interest, and you may object to that at any time (section 7). If you do not accept the disclosure, the trial does not start and you are redirected to digitalluxurygroup.com.

Technical data

What we do not collect in this trial

4. Why we process it (purposes and legal bases)

Legal bases are given under both regimes: FADP terminology first, GDPR Art. 6 equivalent in parentheses.

PurposeDataLegal basis
Create and secure your trial accountAccount data, magic link, sessionPerformance of the trial arrangement (GDPR Art. 6(1)(b) contract) and overriding private interest in securing access (Art. 6(1)(f) legitimate interest)
Send the verification and sign-in emailEmail, first namePerformance of the trial arrangement (Art. 6(1)(b))
Answer your questionsPrompts, answers, accountPerformance of the trial arrangement (Art. 6(1)(b))
Improve the productConversation logs, session metricsOverriding private interest in developing the product we offer you (Art. 6(1)(f) legitimate interest), disclosed in product, with a right to object
Sales follow-up: CRM record created when you verify, updated if you click "Talk to our team"Account data, trial progress, that requestOverriding private interest / pre-contractual steps (Art. 6(1)(b) and (f))
Optional LuxuryIQ updatesEmail, name, companyConsent via the marketing checkbox (Art. 6(1)(a))
Abuse prevention (reCAPTCHA)Technical data via GoogleOverriding private interest in protecting the service (Art. 6(1)(f))
Legal complianceAs requiredLegal obligation (Art. 6(1)(c))

5. How long we keep it

6. Who else sees the data (processors and subprocessors)

We do not sell your personal data. We do not share trial conversation logs with our luxury-brand clients.

We use service providers that process data on our documented instructions:

International transfers. The application and your data are hosted in Zurich by default. Where a provider processes personal data outside Switzerland, the EEA, or the UK — the United States query layer, HubSpot, and Anthropic — we rely on a recognised safeguard: an adequacy decision, the EU Standard Contractual Clauses supplemented for Swiss FADP requirements, or the Swiss-US / EU-US Data Privacy Framework where the provider is certified.

7. Your rights

Under the Swiss FADP, and the GDPR or UK GDPR where they apply, you may request access, rectification, erasure, restriction, and portability (where applicable), and you may object to processing based on our overriding or legitimate interests. That includes objecting to our use of your conversation logs to improve the product: write to us and we will stop using them for that purpose and delete them. The trial itself cannot run without logging, so it ends at the same time. You may withdraw your marketing consent at any time without affecting the lawfulness of processing before withdrawal.

Write to hello@digital-luxury.com. You may also lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC), and, if you are in the EEA or UK, with your local supervisory authority.

8. Cookies and reCAPTCHA

This trial uses cookies or local storage for the session and for Google reCAPTCHA. It carries no advertising or analytics trackers. A notice is shown on first visit describing these and linking to this policy. The corporate site's cookie banner does not cover this application.

9. Children

The trial is for professionals aged 18 or over. We do not knowingly collect data from children.

10. Changes

We will post updates on this page and change the effective date. Material changes to how conversation logs are used will be shown in the product before they take effect.

11. Contact

Digital Luxury Group, DLG SA, Avenue de la Gare des Eaux-Vives 28, 1208 Geneva, Switzerland.

Email: hello@digital-luxury.com