LuxuryIQ Connect — Privacy Policy
- Controller: Digital Luxury Group, DLG SA
- UID: CHE-101.525.197
- Registered seat: Avenue de la Gare des Eaux-Vives 28, 1208 Geneva, Switzerland
- Contact: hello@digital-luxury.com
- Product: LuxuryIQ Connect free trial (this site)
- Effective date: 2 September 2026
- Law: Swiss Federal Act on Data Protection (FADP / nLPD) and, where applicable, the EU GDPR and UK GDPR.
This policy covers the LuxuryIQ Connect trial at this application only. The corporate website digitalluxurygroup.com has a separate policy that does not describe this trial. Do not substitute one for the other.
1. Who we are
Digital Luxury Group, DLG SA ("DLG", "we") is a Swiss company. We are the controller of personal data processed through LuxuryIQ Connect. LuxuryIQ is a DLG product.
DLG has not designated an EU or UK representative for this trial, relying on the exemption for occasional, low-risk processing (GDPR and UK GDPR Art. 27(2)). This position will be revisited if LuxuryIQ Connect becomes a paid product offered in the EU or UK.
2. What this product does
LuxuryIQ Connect is a professional trial of luxury market intelligence. After you verify a work email, you may ask a limited number of questions (currently 10) and receive answers drawn from DLG's watches and jewellery data domains. It is intended for adults acting in a professional capacity.
3. What we collect
Account and lead data (you provide)
- Work email
- First name, last name
- Company
- Job title
- Optional marketing opt-in ("Keep me updated about LuxuryIQ")
- If you click "Talk to our team", we record that request against your trial account
Authentication and session
- We send a one-time verification or sign-in link to your work email (from
notifications@connect.luxuryiq.ai). The link expires four hours after it is issued and can be used once. - We keep a session cookie so you stay signed in on this browser. The session lasts 30 days, after which you sign in again. You can end it at any time using the sign-out control.
Conversation and session data (after you accept the in-product disclosure)
Before the chat opens, the product shows a Data Collection Disclosure. If you accept it, we collect:
- Conversation logs: the questions you ask and the answers you receive
- Session-level data: timestamps, question count, errors encountered
We use this data internally to operate and improve LuxuryIQ. It is processed by the service providers listed in section 6 acting on our instructions. We never share your conversation logs with our luxury-brand clients or use them in client deliverables. The in-product disclosure and this policy describe the same practices; if you believe they differ, contact us and the stricter reading applies.
If you decline the disclosure, the trial does not start and you are redirected to digitalluxurygroup.com.
Technical data
- Browser and device information, IP address, and cookies or similar storage required to run the trial and keep you signed in
- Google reCAPTCHA runs on sign-up and sign-in (Google's privacy policy and terms apply to that widget; see section 8)
What we do not collect in this trial
- Payment card data (the trial is free, no card)
- Passwords (sign-in is magic-link only)
- MCP server URLs or API keys (none are issued in this trial UI)
- Consumer or children's data
4. Why we process it (purposes and legal bases)
Legal bases are given under both regimes: FADP terminology first, GDPR Art. 6 equivalent in parentheses.
| Purpose | Data | Legal basis |
|---|---|---|
| Create and secure your trial account | Account data, magic link, session | Performance of the trial arrangement (GDPR Art. 6(1)(b) contract) and overriding private interest in securing access (Art. 6(1)(f) legitimate interest) |
| Send the verification and sign-in email | Email, first name | Performance of the trial arrangement (Art. 6(1)(b)) |
| Answer your questions | Prompts, answers, account | Performance of the trial arrangement (Art. 6(1)(b)) |
| Improve the product | Conversation logs, session metrics | Consent given via the in-product disclosure (Art. 6(1)(a)) |
| Sales follow-up if you click "Talk to our team" | Account data plus that request | Overriding private interest / pre-contractual steps (Art. 6(1)(b) and (f)) |
| Optional LuxuryIQ updates | Email, name, company | Consent via the marketing checkbox (Art. 6(1)(a)) |
| Abuse prevention (reCAPTCHA) | Technical data via Google | Overriding private interest in protecting the service (Art. 6(1)(f)) |
| Legal compliance | As required | Legal obligation (Art. 6(1)(c)) |
5. How long we keep it
- Trial account and conversation logs: 12 months after last activity, or earlier if you ask us to delete them
- Magic-link tokens: until expiry (four hours)
- "Talk to our team" lead records: in our CRM until you object or the sales cycle ends
- Marketing data: until you unsubscribe
6. Who else sees the data (processors and subprocessors)
We do not sell your personal data. We do not share trial conversation logs with our luxury-brand clients.
We use service providers that process data on our documented instructions:
- Google Cloud — the application is hosted on Google Cloud Run in region
europe-west6(Zurich, Switzerland). - Google reCAPTCHA — bot protection on sign-up and sign-in.
- Twilio SendGrid — delivery of the verification, sign-in and account-status emails sent from
notifications@connect.luxuryiq.ai. - Anthropic PBC (United States) — AI model provider. Your questions, and the context needed to answer them, are processed by Anthropic's Claude models to generate answers, under a commercial agreement that prohibits use of your data to train Anthropic's models.
International transfers. Hosting is in Zurich by default. Where a provider processes personal data outside Switzerland, the EEA, or the UK — including Anthropic in the United States — we rely on a recognised safeguard: an adequacy decision, the EU Standard Contractual Clauses supplemented for Swiss FADP requirements, or the Swiss-US / EU-US Data Privacy Framework where the provider is certified.
7. Your rights
Under the Swiss FADP, and the GDPR or UK GDPR where they apply, you may request access, rectification, erasure, restriction, and portability (where applicable), and you may object to processing based on our overriding or legitimate interests. You may withdraw consent (product-improvement logs or marketing) at any time without affecting the lawfulness of processing before withdrawal. Withdrawing consent for conversation logs ends the trial, since the trial cannot run without them.
Write to hello@digital-luxury.com. You may also lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC), and, if you are in the EEA or UK, with your local supervisory authority.
8. Cookies and reCAPTCHA
This trial uses cookies or local storage for the session and for Google reCAPTCHA. It carries no advertising or analytics trackers. A notice is shown on first visit describing these and linking to this policy. The corporate site's cookie banner does not cover this application.
9. Children
The trial is for professionals aged 18 or over. We do not knowingly collect data from children.
10. Changes
We will post updates on this page and change the effective date. Material changes to how conversation logs are used will be shown in the product before they take effect.
11. Contact
Digital Luxury Group, DLG SA, Avenue de la Gare des Eaux-Vives 28, 1208 Geneva, Switzerland.
Email: hello@digital-luxury.com